Over 75% of businesses fail annually. One of the areas in which most business owners make mistakes and cause their company’s downfall is in advertising. Over-reliance on online marketing and ignoring print advertising is often a fatal mistake.
Print media should still form a significant part of your company’s marketing since it enhances your credibility. Most marketers will advise you to print brochures to get ahead of your competitors with print advertising. Not all brochures will, however, cut it in today’s competitive business sphere. Here are some guidelines to ensure your printed brochures are useful marketing tools.
Motivate Customers to Read Everything
Your brochure determines whether or not your client will throw it away or read further. Advertise freebies and exclusive discounts and coupons on the inner pages on your first page to motivate them to read everything. Avoid the use of technical terminology and use lively colours to appeal to readers.
Present Useful Information
You can transform your brochure from a marketing tool to something your client will desire to refer to in the future by providing helpful information. Answer common queries and solve the issues facing your target customers along with showcasing your products. Not only will your client keep the brochure but will also pass it on to other with similar questions.
Use Creative Shapes
Experiment with shapes so that you stand out from your competitors. If for instance, you are selling vehicles, get your brochures in the form of key holders or cars.
If handled well, your brochure is sure to propel your brand. It will give customers a breather from your online adverts and give your brand a commanding presence both online and off-line. Ensure the printing company you hire to handle your brochure printing can do an exceptional job.