There are hundreds of different wines out there so it can be a challenge for brands to stand out from their competitors. How can you convince a customer to buy your $20-dollar Merlot from the other four products with the same price? The answer is simple: through a good story.
Signet, a company that can greatly help with the design and aesthetics of your brand, knows that the story printed on the back of your wine label is also an effective way to catch the consumer’s attention. Here are ways it can help increase your revenue.
Stories Last in the Mind
Stories are up to 22 times more memorable than cold, hard facts alone, according to Dr Jennifer Aaker from the Stanford Graduate School of Business. Wine labels tend to have interesting stories about their origins and how they achieved success. The important thing to remember is to tell your story in a way that attracts attention.
It Makes Your Brand More Interesting
Creative stories about your brand make people lean in and pay attention; it makes consumers more likely to try out what you offer. So, how do you do it? Study your manufacturing process. While winemaking follows certain general steps, experts say that there are differentiating details on all brands, and you should latch onto them. Use that difference as a central point of your approach for all your marketing channels.
It Keeps Your Brand Fresh
Once you’ve gained loyal customers through your story, how do you improve upon your narrative without alienating existing consumers? Further creative storytelling is the solution. Go back to the fundamentals. Do research on what factors drove the feeling of emotional connectedness with your brand and your consumers and use it as a basis of your reboot.
It’s been proven time and time again that a compelling story sells. To get it right the first time, look into the smaller details of your brand and use it to stand out among your competitors.