For a company to be successful, it needs a steady influx of new customers. This, however, must go hand-in-hand with keeping previous but loyal clients. A solid base of devoted customers spells the success of a business venture. As such, they are your best clients.
Here are some ways to make loyal customers feel valued.
Offer them special deals
People love special deals, especially if you make them feel they are part of an exclusive group who enjoy these deals. If your company deals with direct consumers, loyalty programs that give them freebies and special discounts after a certain accumulation of points or purchase totals are a great way to keep them coming.
Gifts and rewards
Giving gifts will never grow out of style. For newer but repeat customers, giving gifts and rewards are a great way to let them know that you value them. In Australia, giving corporate gifts is a sure-fire way to send a message to your best clients that you always think about them. Personalized trinkets and office supplies are a time-tested gift idea in the corporate world.
Refer customers to them
If your company is in the business-to-business space, sharing referrals with your clients is a great way to provide value to your clients while making them feel valuable as well. If you have a client who happens to need the services of one of your other clients, do not hesitate to make the introduction. It may also be the start of a fruitful partnership in the future.
If you want to continue growing your business, you need to keep your customers happy, especially the loyal ones. Client retention is so much cheaper than always looking for that next new client.